Rodrigo Torres - KELL Partners
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Meet the Team


Rodrigo Torres


Pronouns: he/him

I am passionate about using systems to solve problems for organizations doing good in the world. I have been creating innovative solutions in the CRM database space for over twenty years in both the nonprofit and for-profit sectors.

In the nonprofit sector, I was a CRM admin, developer, and IT Director for over a decade and a half at an anti-bullying nationwide program that helps schools address the issues of violence, racism, and inequality. Before that, I entered the education world as the IT person the school one of my daughters attended. I began my career in the software industry, holding many roles including as a core developer at a database application company.

Most of all, I am driven by the question: “Is what I’m doing going to matter in five years?”

What do you like about Salesforce?

I am inspired that Salesforce sees business as a platform for change, championing companies to value important stakeholders including communities, schools, the environment, and human equality. I am impressed that they commit product, time, and resources to improving nonprofits and communities.

The Salesforce Ohana culture is about taking care of each other, having fun together, and collaborating to make the world a better place. What’s not to like?

Why do you like working for KELL?

I love that KELL clients feel we are not just a consultant but are a true partner in their journey to change the world. I was drawn to KELL because in being a true partner, KELL embraces the values of trust, customer success, innovation, and integrity.

What gets me up in the morning is doing innovative and meaningful work. I look forward to being a partner with you in doing the important work that will change lives and make a difference.


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