Let’s face it, digital represents both a yin and yang. As nonprofits realize tremendous benefits from digital marketing and fundraising, they are also challenged by it. The supporting technologies are many and the landscape of digital tools, privacy rules and donor preferences is shifting quickly.
Choosing where to focus resources and attention next is particularly tricky. With the digital landscape shifting like quicksand, an approach that is “more of the same” is often a recipe for stagnation. On the other hand, simply bolting on more tools to support each new channel can be counterproductive.
Prioritizing investments in skills and technologies based on your organization’s digital maturity can help lay strong foundations and build an effective support structure for improving your marketing and fundraising efforts.