A Clear Perspective
A Clear Perspective
Since 1983, New Orleans Area Habitat for Humanity has partnered with hardworking, low-income families to build and finance new, safe, affordable homes. Since 2005, when flooding devastated the city after Hurricane Katrina, NOAHH has served as a beacon of hope. The Crescent City affiliate has recruited and deployed tens of thousands of volunteers to construct new homes in damaged, blighted neighborhoods.
But as NOAHH amped up its operations to address the disaster, its segmented databases became less of a priority. Before the storm, staff had used DonorPerfect for gifts and Civicore for volunteers. The two systems kept information in data silos, requiring manual exports and other tasks that ate up time and introduced potential for human error. So, as NOAHH more than doubled the amount of homes built each year, the outdated systems accumulated a significant amount of dirty data.
NOAHH needed to integrate their systems. This would allow staff to automate tasks, clean up data and mine it for valuable insights. NOAHH needed to see all the different ways that each individual was engaged with the organization in order to treat them with appropriate gratitude.
NOAHH’s economic impact on New Orleans since the storm
NOAHH more than doubled the amount of homes built each year after Katrina
From two siloed systems into one integrated database.
Talking to constituents as individuals, informed by their engagement
KELL Partners migrated all volunteer management tasks directly into Salesforce, eliminating the use of Civicore, and added Common Ground Enterprise as the CRM. Volunteers for Salesforce was installed to track shifts, jobs, locations and more, with app customizations to suit Habitat’s unique volunteer program.
Finally, KELL used Luminate Online to create the volunteer payment forms and linked the app with Volunteers for Salesforce to manage all donor management and communications tasks. The implementation resulted in a fully integrated database pulling together Luminate Online, Common Ground Enterprise, Volunteers for Salesforce, and Salesforce.
The integrated system totally transformed NOAHH’s perspective. Staff could see people who were engaged in more than one role. Where before a glance at a construction site volunteer’s record might have showed the time she spent on site, NOAHH now quickly saw that she had also given financial support, as well as subscribed to the newsletter. In short, the affiliate achieved true relationship visualization.
KELL’s fully integrated Salesforce implementation empowered NOAHH with one-to-one communication. Now, the affiliate could talk to New Orleanians in a way that honored what they’d been through, while addressing non-locals with gratitude for what they’d contributed. Staff were better equipped to grow newsletter subscriptions and implement targeted strategies to nurture donors. Their newly data-informed communications proved especially beneficial for online fundraising.
NOAHH’s newly integrated data is now readily available for a variety of purposes. The staff uses the Salesforce Dashboard function to spot trends in specific categories of funding. They create engaging graphics of their progress in various campaigns. Turnage estimates that KELL cut the time spent generating reports for funders, board members and internal clients by 50 percent.
“We were able to get a more comprehensive overview of each constituent. It’s one thing to say we have a really meaty database of over 20,000 constituents, but now we know the reality of how many of those are actually engaging with our mission and how they are getting to us and what their interactions are.”