The MS Society of Canada (MS Canada) provides services to people with multiple sclerosis and their families, and funds research to find the cause and cure for this disease. With a membership of over 7,000, it is the only national voluntary organization in Canada that supports both MS research and services. Since its founding in 1948, the core support of the MS Society has been from tens of thousands of dedicated individuals, companies and foundations in communities across Canada. The Society receives almost no funding from government.
MS Canada has a number of important constituencies: people with MS, their families and friends, donors, corporate sponsors, event participants and sponsors, volunteers and advocates. In order to pursue its mission effectively, MS Canada decided to invest in building and growing the relationships with each of these constituents. Salesforce and the Salesforce App ecosystem gave them the opportunity to do just that.