About Harlem Pride
Healthy communities drive Harlem Pride’s work. The group’s advocacy unites LGBT people, allies and organizations throughout Upper Manhattan. Services include workshops on health, trans needs, homeless youth and other issues of importance to the community.
This sense of fellowship extends to Harlem Pride’s fundraising model, fueled largely by memberships and events. You don’t just support Harlem Pride—you become part of it. Unfortunately, the organization’s database didn’t always fit this relationship-oriented business model. In the sixth year, however, Harlem Pride hit some major milestones. It was time to unleash the full power of Salesforce.
For most of the organization’s tasks, the Nonprofit Success Pack worked well right out of the box, but the organization needed certain customizations. Chief among these was a more flexible connection between membership and payment. Fortunately, Salesforce is a fully customizable relational database, and the KELL Partners team loves adapting it for the benefit of unique nonprofits.
Harlem Pride Goals
- Save time on administrative tasks
- Simplify membership renewals
- Make data-informed decisions
- Streamline reporting processes
Many Harlem Pride supporters buy several memberships at once, multiplying the organization’s reach. In theory, this is great news. But in practice, native Salesforce made it difficult to target the right person for renewal. The organization also needed full integration with critical third-party apps.
Building a Fully Integrated Foundation
KELL integrated Salesforce with add-ons that Harlem Pride was already using. These included the Nonprofit Success Pack, Click & Pledge for online fundraising, Soapbox Mailer for mass emails, and Soapbox Engage for petitions, donations and events. Before the integration, Harlem Pride volunteers created reports by pulling data from multiple sources and manually piecing it all together. Once these programs could “talk” to one another, the organization became empowered to spend less time on reporting—and more on programs.